Sardonic Sistah Says

Observations… Ruminations… Ponderances… & Rants from Another Perspective

My Black is Beautiful

with one comment is promoting a new marketing campaign called “My Black is Beautiful” which seems to want to explore black women inside and out.  In conjunction with Essence magazine, P&G conducted a survey and discovered that 77% of black women are concerned about the ways they are portrayed in the media and 71% feel we are portrayed worse than other racial groups.

How this will all relate back to Pantene or Crest I’m dying to find out.

In the announcement, they said My Black is Beautiful will be “a program designed to ignite and support a sustained national conversation by, for and about black women. The initiative was created to serve as the catalyst for a movement that affects positive change in the way African American women are reflected in popular culture.”

My Black is Beautiful is a celebration of the personal and collective beauty of African American women and encourages them to define and promote a beauty standard that is an authentic reflection of their spirit,” said Najoh Tita Reid, P&G Multicultural Marketing Director. “We not only celebrate our own awesome beauty, but we want to empower Black women to challenge those who would see or portray us otherwise.”

There will be a multi-city My Black is Beautiful Conversation tour and a conversation guide that will help women lead discussion groups in their own communities (come on now, as if we needed that!). 

I’m still trying to figure out how this relates to will all end up in Black Female Empowerment but if I can get a bag of free samples I might show up to some discussions.

To sign up go to


Written by rentec

9 August, 2007 at 8:58 pm

One Response

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  1. I think a lot of it might be further momentum from Kiri Davis’ documentary, A Girl Like Me.

    Whatever it is, I hope some good dialogue comes out of it. Goodness knows we need to build up our collective self-esteem.


    12 October, 2007 at 11:50 am

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