The Evolution of Teen Milk Ads
Before the power of television we had to rely on our mothers to nag us to drink our milk. Now we have advertisers trying to sell us on how cool milk drinking is.
Like in the 80s they told us milk does a body good.
Then in the 90s they asked us got milk.
Now milk is white gold, baby.
The new ad campaign comes after 15 years of the “Got Milk” commercials. In today’s NYT is a story about how three classes at a California High School will be spending the next 6-7 weeks helping an advertising agency develop a new milk campaign. It will be sponsored by the California Milk Processor Board and “the classes will function as if they were advertising agencies, responsible for research, strategy, creative concepts, media plans and account management.”
I’m not sure if the advertisements help. It’s a health food and no one wants things that are healthy for you, even if it tastes good. Where are the ads targeting grown women to drink more milk of they want to avoid osteoporosis? None. Even if there was one we probably still wouldn’t drink it because its good for us. Which is why most of my female coworkers mostly enjoy diet colas during the day to quench our thirst instead of a nice glass of milk.
Maybe what they need to do is make parents hate milk and have them discourage their kids from drinking it. That’s the only way I see kids will have empty milk cartons littering their rooms instead of soda cans.